Saturday, April 14, 2012

MediaCorp Publishing magazines are advertisers' top 3 choices

SINGAPORE: Magazines under MediaCorp Publishing have been voted as advertisers' choice of magazines in an annual magazines ranking survey.

8 DAYS clinched the "Entertainment & Lifestyle Magazine of the Year" while i-weekly was voted "Chinese Magazine of the Year".

Two women's fashion titles Style and Elle took second and third spots respectively in the "Women's Fashion Magazine of the Year" category.



FHM took second spot in the "Men's Magazine of the Year" category, while Style Men was ranked third in the "Men's Fashion Magazine of the Year" category.

Taking third spot in the "Parenting Magazine of the Year" category was Mother & Baby.
8 Days ranked third in the "Overall Magazine of the Year" category.

Managing director of MediaCorp Publishing, Jessie Sng, said despite competition in the print advertising arena, the company's titles managed to clinch the top three positions in their respective categories.

This, she added, was an affirmation of the quality of publications that MediaCorp produces.
A total of 337 respondents including advertising decision makers and agency professionals participated in the ranking survey.


View the original article here

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